ABOUT

is a Johannesburg-based contemporary South African
clothing brand established in 2016 by Sakhile Cebekhulu, a talented clothing designer and visual artist.

The term "Sash Om'nayma" originates from South African townships and is often used colloquially to mock or reference individuals with darker skin tones.
During his upbringing, Sakhile, the founder of the brand, was affectionately called "Sash" in jest due to his skin tone. However, he embraced this nickname, turning it into a positive aspect of his identity.

SASH's essence lies in its commitment to transforming negativity into positivity, shedding light on the narratives of black individuals in South Africa. The brand places a strong emphasis on authentic and relatable South African stories, primarily conveyed through high-quality clothing and products.

SASH SOUTH AFRICA specializes in crafting contemporary, ready-to-wear clothing and products produced in South Africa, adhering to global standards of quality. As a small-scale brand, we prioritise the concept of 'slow fashion,' striving to minimise our environmental footprint."