SASH SOUTH AFRICA is a contemporary clothing brand based in Johannesburg, founded in 2016 by designer and visual artist Sakhile Cebekhulu.

The name “Sash Om’nayma” originates from South African townships, often used colloquially to reference or tease individuals with darker skin tones. Growing up, Sakhile was affectionately called “Sash” in jest due to his complexion. Rather than rejecting the name, he reclaimed it—turning it into a symbol of pride and empowerment.

At its core, SASH SOUTH AFRICA is about transforming narratives—reshaping perceptions of black identity while celebrating authentic South African stories. The brand blends contemporary design with cultural storytelling, creating high quality, locally produced clothing that resonates globally.

With a commitment to slow fashion, SASH prioritizes craftsmanship, ethical production, and sustainability—ensuring each piece is thoughtfully made with minimal environmental impact.